Knut
Welcome to the heart and soul of “Knut,” where warmth, authenticity, and craftsmanship converge in a symphony of knitted elegance. Knut is more than a brand; it’s a celebration of the timeless art of knitting, an homage to the Nordic tradition of creating garments that not only shield you from the cold but also envelop you in a cozy embrace.
Logo and Visual Elements
The Knut brand identity is anchored by a distinctive logo that encapsulates the essence of our knitted wear. A simple yet powerful icon, it embodies the intertwining threads of our craftsmanship and the interconnectedness of our community. The color palette is inspired by the Nordic landscape—cool blues, earthy browns, and soft greys—evoking a sense of tranquility and natural beauty.
Sustainability Emblem
At the core of Knut’s identity is a commitment to sustainability. An emblem, resembling a sprouting seed, is strategically placed in our communication materials, symbolizing growth, renewal, and our dedication to environmentally conscious practices. It serves as a reminder that each Knut creation is a step towards a more sustainable and responsible fashion industry.
Online Presence
Social media channels serve as a platform for community engagement, featuring customer stories and celebrating the diverse ways in which Knut becomes a part of people’s lives.
Knut brand identity extends to every image captured. Photographs feature the tactile details of knitted garments, emphasizing the quality and craftsmanship that go into each piece.
Natural light and authentic settings showcase the versatility of Knut wear, from urban streets to rustic landscapes, illustrating that our knits seamlessly adapt to every environment.
Typography
The choice of typography is deliberate and refined, mirroring the clean lines and classic appeal of knitted designs. The font is both contemporary and timeless, reflecting Knut’s commitment to tradition while embracing the modern aesthetic. Clear and legible, it communicates the clarity and transparency inherent in brand values.
Retail Spaces
